The Jai Jais Baby Range: Durga

The Jai Jais Baby Range: Durga


Durga Ma is the warrior Goddess who is strong and powerful.

Meet The Jai Jais Baby Series. Exciting, fun and colourful books to help introduce children to Hindu Gods and Goddesses.
Suitable for 0 – 2 years
** Please note that these are one word per page picture books**

Durga Ma is the warrior Goddess who is strong and powerful.

Meet The Jai Jais Baby Series. Exciting, fun and colourful books to help introduce children to Hindu Gods and Goddesses.
Suitable for 0 – 2 years
** Please note that these are one word per page picture books**

The Jai Jais is a series of books created for children to meet Hindu Gods and Goddesses. They are aimed at children aged 0-12 years, and  provide a framework to introduce their children to the Hindu religion. This is a perfect way to introduce and teach your baby and toddler to key single word vocabulary about Hindu gods and goddesses from an early age. They are also robust enough for little hands and mouths!

The Jai Jais board books have been beautifully created to capture a baby’s interest during their early months. The original characters from the Jai Jais series have been carefully and lovingly transformed by our illustrator James Ballance, into characters that better engage children from an early age. The pictures are set on a clear white background with a simple border.

The vocabulary has been carefully chosen to replicate the words the children will be introduced to in the next series, so they are also building their knowledge and bringing the foundations forward to the next stages of the Jai Jais.

Hearing words helps to build a rich foundation of words in a baby’s brain. Children whose parents frequently talk/read to them know more words by the age 2 than children who have not been read to. Children who are read to during their early years are more likely to learn vocabulary is key

Studies have proven that when educational content is worked into a strong narrative, children’s vocabulary learning and motivation skyrocket.

About the Author: Sunita Mistry Shah

Sunita is the creator behind The Jai Jais, a growing collection of books, yoga/mindfulness and educational resources for children centred around Hindu gods and goddesses.

Sunita has blended her expertise as a speech and language therapist with her children’s natural curiosity about their faith to produce the collection for children of all ages and backgrounds. She was always a book worm…and her house is full of books, she has two young boys; story time is still a treasured time of the day with her children.

Sunita’s spark to create books about Hindu characters was ignited when her eldest son, Syon who began asking questions about the temple in her home. He would talk about the elephant god, the monkey god and the powerful fork ‘trident’ of Lord Shiva which he thought was like King Triton from The Little Mermaid. Sunita admitted she would often ‘make up’ stories from memory and from what her 100-year-old grandfather and mother had taught her, but this never seemed to be enough. Hunting around, she realised that while there were a few books for school-aged children and beyond, resources for pre-school children were scarce. That is when she decided to write my own. She wanted to develop a book which was suitable for his age with relatable imagery.

The books have been well received across the generations. A special moment was seeing her 100-year-old grandfather sitting with her three-year-old son reading and talking about the characters in the books. It was precious to see how grandparents can be so involved and have a common focus with their grandchildren, bridging the generation gap.

While being a mother gave her the thirst to produce the books, her background in speech and language therapy armed her with the essential ingredients to write for children. Sunita is the National Advisor for the Royal College of Speech and Language Therapy and deliver training to the NHS and educational and private establishments on supporting bilingual children.

Sunita started researching and wrote her first book about the elephant-headed Ganesh which was released in 2015. Using the power of social media, Sunita advertised for an illustrator, and was introduced to James Ballance who worked in a special needs school with children with severe difficulties. It was a divine connection, and eighteen books later, James continues to work his magic with The Jai Jais.

Sunita is passionate about children not growing up too fast and enjoying their childhood, creating memories and interactions that will last a lifetime.

Find out more about Sunita by visiting her profile in our Early Years Directory 


About the Illustrator: James Ballance

James Ballance is an illustrator from South Devon now currently working in London. He attended University of the West Of England where he studied BA in Illustration with Animation.

He has worked on various projects including animation, computer games, advertising, magazines, and children’s books. He made the connection with Sunita whilst at a special needs school where he worked.

James has found working on these books a great experience. Not only has it given him the opportunity to explore the many wonders of Hinduism, but more importantly to him, to be a part of encouraging diversity within western cultures.

James’ reason for choosing illustration comes from a lifelong love of telling stories, and to communicate what the written word cannot. As an illustrator he has developed a varied style from friendly preschool to dark comic book. He also works in a variety of mediums including pen and ink, sculpture, animation, and photoshop. He also creates sculptures of characters from popular culture which he sells, along with his own artwork, at fairs and conventions.

He enjoys creating fun and exciting characters that take you to weird and wonderful places.


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