Matt Arnerich

Head of Content & Brand Voice


Copenhagen, England - East of England


Matt is Head of Content & Brand Voice at Famly.

  • Owning Famly’s content marketing strategy, planning, implementing and promoting good words, written in exactly the right order.
  • Being the champion of the Famly Brand Voice across Famly, helping the product, customer success, sales, and marketing teams to use words better.
  •  Content audits and UX writing in order to create a consistent experience between Famly owned properties and the Famly platform.
  • Creation and management of a content style guide and other resources to promote its use.
  • Helping to define and influence Famly’s position as a brand in the sector and beyond.

Business Information

Famly make all-in-one software that helps managers and practitioners with everything from learning journals and parent communication, to invoicing and payment processing.

They work in close partnership with almost a thousand UK providers including Little Green Rascals, Early Years Alliance, and Spring Nurseries, helping them to streamline the tedious admin and paperwork that comes with running a childcare setting.

Famly focus on building you a system that is fast and easy-to-use, but still packed with all the features you need to save time – and get back to the important stuff.

Services Provided:

  • Invoicing
  • Payment processing
  • Reporting
  • Learning journals
  • Observations
  • Cohort tracking
  • Daily diaries
  • Parent communication
  • Ratios
  • Child information



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